BigCommerce SEO for catalogs that keep growing

BigCommerce SEO helps stores on the BigCommerce platform rank their categories and products in Google, which gets harder as a catalog grows. TLG Marketing configures URL settings and redirects, keeps faceted search filters from flooding the index, edits Stencil templates for clean markup and schema, and writes category content, then tracks organic orders and B2B quote requests.

Built for stores with scale

BigCommerce suits merchants with big catalogs, wholesale pricing or more than one storefront. Those same features create SEO work that a small shop never faces:

• Faceted search. Filtering by brand, size, price and rating produces URL combinations by the thousand. Left alone, Google spends its time crawling filters instead of products.
• Deep category trees. Products buried four or five clicks from the homepage tend to be crawled less often.
• Shared supplier copy. Distributors and multi-brand retailers often publish the same descriptions as everyone else selling the line.
• Multiple storefronts. Similar catalogs on separate storefronts need clear canonical tags so they don’t compete with each other.

What we do on BigCommerce

We start with a crawl of your store and your Search Console data to see which pages Google indexes and which it skips. From there we:

• Set URL and redirect rules. Choose a product and category URL format, then manage 301 redirects whenever items move or retire.
• Control filters. Decide which filtered views deserve to rank, such as a brand within a category, and keep the rest out of the index.
• Fix Stencil templates. Headings, breadcrumbs, product schema and load times, edited by developers in the theme files.
• Write category content. Copy for top categories and fresh descriptions for your best-selling products.

Tied to orders and accounts

We report organic revenue by landing page and, for B2B stores, count quote requests and trade account sign-ups as leads. If you’re moving onto BigCommerce, our website migration team plans redirects before launch. For platform-neutral catalog strategy, see ecommerce SEO, and for selling to business buyers, B2B SEO.