Digital marketing for Boston businesses
Marketing for a city of researchers and careful buyers, with search, ads, LinkedIn and websites that give Boston customers the detail they expect.
- Ad targeting by neighborhood across Boston and Cambridge
- LinkedIn campaigns for biotech, tech and higher education
- Detailed pages for buyers who research first
// Free proposal
Your free marketing plan for Boston
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing helps Boston businesses win customers through search, Google Maps, paid ads, LinkedIn, social media and websites that answer buyers’ questions in full. We’re a digital marketing agency founded in 2006 in Long Beach, California, and we work with Boston clients remotely, building campaigns for a dense, well-educated market and reporting on the leads each channel brings in.
What it takes to win customers in Boston
Greater Boston packs universities, hospitals, biotech firms and old neighborhoods into a small area, and its buyers tend to research before they commit.
- Buyers read before they call. A highly educated population compares options carefully, so thin websites lose out to competitors that explain their process and credentials in plain terms. Detailed service pages pay off in every channel.
- Ad competition is heavy. Many Boston categories, from legal to home services, attract a lot of Google Ads bidders. Tight geographic targeting and strong landing pages keep the cost of each lead under control.
- Specialist buyers need specialist channels. Firms selling to life sciences companies, hospitals and universities reach decision-makers through LinkedIn and industry content more reliably than through broad ads.
- The calendar is academic. Students and staff arrive in late summer and leave in May, and tourists fill the Freedom Trail and Fenway in summer. Social and paid campaigns for consumer businesses should follow those swings.
How we run a Boston marketing campaign
We open by checking your website and tracking, because Boston buyers judge a business by its site and every campaign depends on counting leads correctly. Then we choose the channels: SEO and Google Ads for people already searching, LinkedIn for B2B decision-makers, and social media for consumer brands that depend on repeat visits.
Reports cover spend, leads and cost per lead by channel and by neighborhood or city, so you can see where Greater Boston is paying off.
Areas we cover around Boston
- Cambridge
- Somerville
- Brookline
- Newton
- Quincy
- Waltham
- Burlington
- Framingham
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Boston: common questions
Do you have an office in Boston?
No. TLG is based in Long Beach, California, and we work with Boston businesses remotely through video calls, shared dashboards and regular reports.
Is LinkedIn advertising worth it for Boston B2B companies?
Often, yes. LinkedIn lets us target people by employer, job title and industry, which suits firms selling to biotech companies, hospitals and universities. We usually pair it with search ads for buyers who are already looking, and judge both by cost per qualified lead.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Boston?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
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