Digital marketing for Eugene businesses
Search, maps, ads and social for Eugene and Springfield businesses, planned around the university year and Oregon’s wet winters, with reporting on every lead.
- Social and ads timed to each University of Oregon term
- Map coverage for Eugene, Springfield and Lane County
- Reports showing which channel produced each lead
// Free proposal
Your free marketing plan for Eugene
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing runs Google search and Maps, paid ads, social media and websites for businesses in Eugene and Springfield, with one plan and one report that shows where your leads come from. Our agency was founded in Long Beach, California, in 2006, and Eugene clients work with us remotely.
What it takes to win customers in Eugene
Eugene sits at the south end of the Willamette Valley as the seat of Lane County, and its buyers split into groups that each answer to different channels.
- Students arrive with no habits yet. Each fall the University of Oregon brings a new class that picks its coffee shops, apartments and gyms from Instagram, TikTok and phone searches. Social posts and paid social ads timed to the start of fall term reach them before they settle on favorites.
- Big events fill the calendar. Hayward Field hosts national and international track championships, and Ducks football weekends pack hotels and restaurants. Search ads aimed at people planning those trips can win bookings days or weeks ahead.
- Rainy months keep service trades busy. From fall through spring, homeowners in Springfield, Santa Clara and the River Road area call the roofers, gutter crews and HVAC companies they find in Google Maps, so a strong profile and steady reviews matter most for those trades.
- Tech firms sell beyond Oregon. Eugene’s software and tech cluster, nicknamed the Silicon Shire, sells to customers across the country. For these companies a clear website and LinkedIn campaigns do more than local search.
How we run a Eugene marketing campaign
We start by finding out who your customers are and where they come from today, whether that’s students, Lane County homeowners, visitors or other businesses. That decides which channels get funded first. A Springfield contractor might begin with Google Maps and a faster website, while a restaurant near campus might begin with Instagram and paid social.
Every channel feeds one report showing calls, forms and bookings by source, so a football weekend can be compared with a quiet week in July. You can read more about our social media marketing and SEO services.
Areas we cover around Eugene
- Springfield
- Coburg
- Junction City
- Creswell
- Cottage Grove
- Veneta
- Santa Clara
- Pleasant Hill
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Eugene: common questions
Do you have an office in Eugene?
No. We’re based in Long Beach, California, on the same Pacific time as Eugene, and we work with Eugene businesses remotely through video calls, shared dashboards and regular reports.
Should we advertise to University of Oregon students all year?
Usually not. Most students leave in June and return in late September, so we put spend into the start of each term and into game and event weekends, then shift budget toward year-round residents over the summer.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Eugene?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
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