Digital marketing for New Haven businesses
Reach customers in New Haven and the surrounding towns with search, maps and social campaigns timed to the Yale calendar and targeted town by town.
- Instagram and search ads timed to the academic year
- Campaigns targeted to individual Connecticut towns
- B2B campaigns for biotech and research firms
// Free proposal
Your free marketing plan for New Haven
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing helps New Haven businesses bring in calls and bookings through search, Google Maps, paid and organic social media, ads and websites. Based in Long Beach, California since our founding in 2006, we work with New Haven clients remotely and measure every campaign by the leads it produces in the city and the shoreline and inland towns around it.
What it takes to win customers in New Haven
A university city, a regional medical center and a ring of fiercely independent towns make New Haven a market where precise targeting matters more than volume.
- Ads work best town by town. Customers identify with Hamden, Branford or Milford more than with “Greater New Haven,” so ad groups and landing pages built for specific towns tend to get a better response than one regional message.
- The academic year drives consumer demand. Yale, Southern Connecticut State, the University of New Haven and Quinnipiac bring thousands of students each fall, and their spending on food, housing and services rises and falls with the semester.
- Research firms need credible websites. Biotech companies and lab suppliers that grew up around Yale research sell to scientists and investors who read carefully, so detailed pages and LinkedIn campaigns aimed at specific roles fit them better than broad awareness ads.
- Arts and dining bring evening visitors. The city’s well-known pizza, the Shubert Theatre and the Yale galleries draw people from across Connecticut, and they decide where to eat and park from map results and Instagram.
How we run a New Haven marketing campaign
We begin by mapping where your customers come from, town by town, and confirming that calls and forms are tracked. Next we update your Google Business Profile and landing pages, then launch the channels that fit your audience: search ads and local SEO for residents, Instagram for students and visitors, and LinkedIn for research and healthcare buyers.
Reports show spend and leads by channel and by town, with the academic calendar marked so seasonal changes make sense. Our SEO services page explains the search side of that work.
Areas we cover around New Haven
- Hamden
- West Haven
- East Haven
- Branford
- Guilford
- Wallingford
- Milford
- Cheshire
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in New Haven: common questions
Do you have an office in New Haven?
No, our office is in Long Beach, California, and we work with New Haven businesses remotely through video calls, shared dashboards and regular reports.
How should we market to Yale students and staff?
Timing matters as much as channel. Students find most things on their phones through search, maps and Instagram, so we run ads around move-in in late August, the January return and commencement in May, targeted to downtown and the neighborhoods near campus. Staff and faculty are a steadier, year-round audience that search ads and a strong map listing reach well.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in New Haven?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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