Digital marketing for Rochester businesses
Marketing for Rochester businesses that fits the region: accessible websites, search and ads timed to a short summer, and reporting on calls and forms.
- Captioned video and accessible, text-friendly websites
- Summer campaigns for Finger Lakes and lakeshore businesses
- Cost per lead reported for each channel
// Free proposal
Your free marketing plan for Rochester
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing helps Rochester businesses get more inquiries from the channels that matter here: Google search and maps, paid ads, social media and a website anyone can use, including Deaf and hard-of-hearing customers. We’re a digital marketing agency in Long Beach, California, founded in 2006, and we run Rochester campaigns remotely with clear reporting on leads.
What it takes to win customers in Rochester
Rochester’s economy has moved from film and copiers toward hospitals, universities and specialized manufacturing, and its customers reflect that change.
- Accessibility opens a real market. RIT’s National Technical Institute for the Deaf has made Rochester home to a large Deaf community, so captioned social video and websites that let people book or ask questions without calling reach customers many competitors overlook.
- Healthcare and education workers research first. The University of Rochester, its medical center and RIT are among the region’s largest employers, and their staff tend to read service pages and reviews closely before they answer an ad.
- Summer is short and busy. Patios, marinas, Finger Lakes wineries and events like the Lilac Festival in May pack their season into a few months, so ad budgets should be concentrated there instead of spread evenly across the year.
- Technical buyers need detail. Optics, imaging and precision manufacturing firms choose suppliers on specifications, which suits LinkedIn campaigns and product pages that answer engineering questions.
How we run a Rochester marketing campaign
The first weeks go to an audit of your website, Google Business Profile and any ads already running, including an accessibility check of forms and video. Then we set priorities for your budget and season, whether that means social media marketing, search ads or a site rebuild.
Monthly reports show what you spent on each channel, the calls and forms it produced and what each lead cost, with notes on what we’re changing next.
Areas we cover around Rochester
- Greece
- Gates
- Chili
- Henrietta
- Pittsford
- Perinton
- Victor
- Webster
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Rochester: common questions
Do you have an office in Rochester?
No. Our team is based in Long Beach, California. We work with Rochester businesses remotely and keep in touch through video meetings, shared dashboards and monthly reports.
Should we caption our videos and offer text contact for Deaf customers?
Yes. Rochester has one of the largest Deaf communities in the country, connected to the National Technical Institute for the Deaf at RIT. Captions on every video, a text or chat option and a contact form that doesn’t require a phone call make it easier for those customers to reach you, and they help everyone else too.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Rochester?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
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