Digital marketing for Detroit businesses
Search, ads, social and LinkedIn campaigns for Detroit businesses, from downtown restaurants and suburban contractors to suppliers selling into the auto industry.
- Game-day and event campaigns for downtown businesses
- LinkedIn and search for automotive supply buyers
- Ads that reach Windsor when it fits your business
// Free proposal
Your free marketing plan for Detroit
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing helps Detroit businesses win customers through search, Google Maps, paid ads, social media and websites, whether they sell to households across Metro Detroit or to manufacturers and automakers. We’re a Long Beach, California agency founded in 2006, and we work with Detroit clients remotely, tying every channel to the calls, forms and quote requests it produces.
What it takes to win customers in Detroit
Detroit is the center of the American auto industry, and its downtown has been filling with new offices, apartments and restaurants. Both stories shape marketing here:
- Downtown runs on events. The Lions, Tigers, Red Wings and Pistons all play downtown, and concerts and shows add more busy nights. Restaurants, bars and parking businesses can time social posts and ads to the schedule.
- Auto suppliers sell through trade channels. Engineers and buyers at automakers and Tier 1 suppliers meet vendors at trade shows and on LinkedIn, then study their websites closely. Paid LinkedIn campaigns and pages built around your capabilities support that process.
- Windsor is across the river. Canadian visitors cross the Ambassador Bridge and the Detroit-Windsor Tunnel for games, dining and shopping, and ads can reach them in Ontario when it makes sense for your business.
- Suburbs have distinct personalities. Shoppers in Ferndale, Royal Oak, Grosse Pointe and Dearborn respond to different messages, and social campaigns tailored to each community tend to land better than one ad for the whole metro.
How we run a Detroit marketing campaign
We start by separating your consumer and business audiences, since a Royal Oak restaurant and a Sterling Heights machine shop need very different channels. Consumer plans usually lead with Google Maps, reviews and social media; B2B plans lead with capability pages, search and LinkedIn.
Reports track spend, leads and cost per lead by channel, including quote requests for B2B clients.
Areas we cover around Detroit
- Dearborn
- Ferndale
- Royal Oak
- Hamtramck
- Grosse Pointe
- Southfield
- Farmington Hills
- Canton
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Detroit: common questions
Do you have an office in Detroit?
No. TLG is based in Long Beach, California, and we work with Detroit businesses remotely through video calls, shared dashboards and regular reports.
Can marketing help us reach the people moving into downtown and Midtown Detroit?
Yes. New apartment residents in downtown, Midtown and Corktown look for nearby restaurants, gyms and services on their phones and follow local accounts on social media. We pair accurate Google Maps listings with social ads aimed at those neighborhoods.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Detroit?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
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