Digital marketing across Michigan
Michigan is two peninsulas and many markets. We run search, maps, ads and social for Metro Detroit, West Michigan, Lansing and Up North, with leads tracked by region.
- Separate plans for Metro Detroit and West Michigan
- Summer campaigns for Traverse City and lakeshore towns
- B2B ads for automotive and manufacturing suppliers
// Free proposal
Your free marketing plan for Michigan
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Michigan businesses use TLG Marketing for SEO, Google Business Profiles, paid search and social ads, and websites built to convert, with every channel reported by the calls and inquiries it brings. Our team spans the USA, Europe, India and the Philippines, with headquarters in Long Beach, California, and we run Michigan campaigns remotely.
How Michigan buyers find businesses
Michigan’s markets are spread across two peninsulas, and the Lower Peninsula alone holds several metros with their own media and industries.
- Metro Detroit is built around the auto industry. Automakers, suppliers and engineering firms across Oakland, Macomb and Wayne counties create a large B2B market, while each suburb has its own map results for local services.
- West Michigan is its own region. Grand Rapids, Holland and Kalamazoo have a separate media market, many family-owned companies and employers such as Meijer, Steelcase and Stryker. Campaigns there need their own messaging and budget.
- Up North swells in summer. Traverse City, Petoskey, Mackinaw City and the lakeshore towns fill with visitors in summer and fall, and snowmobilers and skiers keep some of them busy in winter.
- Lansing and Ann Arbor mix government, research and students. State government, Michigan State and the University of Michigan create steady demand for professional services, housing and dining.
Working with TLG from anywhere in Michigan
We begin with your locations and service area, then build a Google Business Profile and page for each. Metro Detroit and West Michigan usually get separate paid campaigns, and seasonal businesses Up North get budgets that rise in summer. Clients in the four Upper Peninsula counties on Central time get ad schedules set to match.
Your reports compare Metro Detroit, West Michigan and Up North on calls, forms and cost per lead. Manufacturers can also look at our LinkedIn lead generation services.
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Michigan: common questions
Do you work with businesses across Michigan?
Yes. A business in Marquette gets the same remote setup as one in Monroe: video planning calls and shared reports.
Does West Michigan need a different approach from Metro Detroit?
Usually. Grand Rapids and the lakeshore have their own TV market, employers and buying habits, and Google shows different businesses there than in Detroit’s suburbs. We give West Michigan its own campaigns, landing pages and budget so results in each region are easy to compare.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Michigan?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Cities we cover
Marketing in Michigan cities
// More from TLG
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