Digital marketing for Grand Rapids businesses
Reach West Michigan buyers, from Kent County households to manufacturers’ purchasing teams, with search, ads, social and a website that brings in leads.
- LinkedIn and website work for manufacturers and suppliers
- Seasonal ads for lakeshore summers and snowy winters
- Lead reporting by channel and suburb
// Free proposal
Your free marketing plan for Grand Rapids
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing builds campaigns for Grand Rapids businesses across search ads, Google Maps, LinkedIn, social media and websites, under one plan with leads reported by channel. We’re based in Long Beach, California, have been in business since 2006, and work with West Michigan clients remotely.
What it takes to win customers in Grand Rapids
Grand Rapids is the seat of Kent County and the business center of West Michigan, home or neighbor to the headquarters of Steelcase, Meijer and Amway.
- Manufacturers buy through research. Office furniture makers, automotive suppliers and food producers vet vendors on websites and LinkedIn long before a sales call. B2B firms here need capability pages and targeted LinkedIn campaigns more than broad ads.
- Healthcare competes for patients. Corewell Health and the institutions along the Medical Mile draw specialists and clinics, and practices compete for patients in Google Maps and search ads.
- Lakeshore summers pull people west. In warm months residents and visitors head toward Holland and Grand Haven on Lake Michigan, so restaurants, retailers and recreation businesses can reach them with social posts and ads while they plan weekends.
- Winter opens its own buying season. Heavy snow brings demand for plowing, furnace repair and roofing, so home-service companies need search ads and map rankings in place by November.
How we run a Grand Rapids marketing campaign
Goals get split into local and B2B at the outset. Local businesses usually begin with their Google Business Profile, reviews and suburb pages for places like Wyoming, Kentwood and Hudsonville, backed by search ads in busy months. B2B companies begin with the website and LinkedIn, so a buyer who looks you up finds a clear account of what you make.
Reports show leads, calls and cost per lead for each channel, with the seasons laid side by side. Our website design services page covers the site side of the work.
Areas we cover around Grand Rapids
- Wyoming
- Kentwood
- Walker
- Grandville
- Hudsonville
- Byron Center
- Cascade
- Rockford
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Grand Rapids: common questions
Do you have an office in Grand Rapids?
No. Everything runs remotely from our Long Beach, California office, with video calls, shared dashboards and regular reports keeping Grand Rapids clients up to date. Michigan is three hours ahead of us, so we schedule calls from late morning onward your time.
Is LinkedIn worth it for a West Michigan manufacturer?
Often, yes. LinkedIn targets by job title, industry and company, which suits selling to purchasing and engineering teams in Michigan and beyond. We pair it with a website that answers the technical questions those buyers ask.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Grand Rapids?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
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